Marketing Essay Example | Topics and Well Written Essays - 2500 words - 24

Marketing - Essay Example It is a sure fact that marketing has addressed those areas which were deemed as the grey ones in the past by the people who had business dealings, undertook high-level strategies, initiated one to one connections and so on (Kotler 2003). This paper will take a keen look on the basis of marketing coming about in full circle and that too for the betterment of the masses in meticulous. Marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology and repetition. One must believe that marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity) and direct mailing to name a few. With the passage of time, the definition of marketing has changed as it has included a pre-manufacture tilt to its basis with regards to a product and/or service. Selling gets differentiated from marketing in the fact that selling is only done when a product is made available on the shelf within a retail outlet while marketing starts even when there is an idea or concept of the related product and thus the whole game starts as a result of this hype within the relevant audiences. Marketing aims to pinpoint the needs of the target consumers and addresses the same whilst meeting their very needs through the purchase of the product/service and its ultimate usage. If there is no selling of the product, there would be no association of the need with the target audience and hence marketing might not be needed at all. Thus marketing looks to solve the problems in which the consumers are tied up and even when there is no problem at all – just to satisfy one’s desires – they are asked to purchase a product/service so as to have a better standing within a particular social circle or society. In other words, this encompasses the basis of self-esteem needs if not

Godfather I by Francis Ford Coppola Essay Example | Topics and Well Written Essays - 1250 words

Godfather I by Francis Ford Coppola - Essay Example In the opening scene where a person is asking for justice, not from the law but from a compatriot, sets the tenor of the film. ‘Why did you go to the police? Why didn’t you come to me first?’(Vito Corleone) subtly illustrates the disillusions of an immigrant about the law and justice of the country and how he is forced to adopt other ‘means’ to get the same. Godfather is a film which revolves around an Italian-American family which operates a crime syndicate in New York in mid-forties. Vito Corleone, the patriarchal head of one of the five ’family’ involved in the crime syndicate, is the protagonist of the film. He often works beyond the realm of law because he has powerful contacts in the political arena and the judiciary. Despite exerting awesome influence and muscle power, he has a very strong sense of justice and commands great respect from people who do not hesitate to ask for his help when the law fails to do so! He becomes their ‘protector’ when the need arises so he is better known as ‘the godfather’. The only return for his good deed is their loyalty which he gets. His portrayal of a deeply religious family man reinforces people’s trust in him. His firm belief that family can alleviate a lot of pain and anguish is amply illustrated when he admonishes his godson Johnny Fontane, a sin ger, in his study as he says ‘..cause a man who doesn’t spend time with his family can never be a real man’. Indeed â€Å".The Godfather puts forward a positive picture of a family†¦Ã¢â‚¬  (Glenn Man in genre and ideology) The introduction of the youngest son Michael during the wedding reception heralds amalgamation of American values and Italian culture. The educated younger son, who has just returned from the war, comes with his girlfriend. His statement that ‘my father made him an offer he couldn’t refuse’ went on to become one the most famous one-liner in the history of Hollywood films.